- ISBN13: 9781601384430
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The Small Business Owner’s Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site’s search engine rankings and doubling their site’s monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner has owned four … More >>
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Print This Post
Stephen Woessner does a great job keeping terms simple on such a complex issue, the structure of the book couldn’t be better, does he does an excellent job explaining every step of the way to receiving desirable traffic, and Stephen even takes a special interest in anyone who asks questions beyond what’s covered in the book. If you keep up on changes suggested in this book and your website content follows his simple steps and you shouldn’t have any problem getting to the front page of Google with minimal effort! I’ve noticed the success almost instantly. I highly recommend this book for personal or businesses looking to increase traffic!
Rating: 5 / 5
Stephen Woessner’s book was easy to read and use because he employs step-by-step instructions. The most challenging aspect of implementing his advice to find two key words to plant on main web pages is that it’s extremely difficult to find the words that meet his criteria! I’ve spent many hours searching and devising new combinations of words to find the ones that are searched but will not put my site up against literally millions of others! Unfortunately, I have not gotten the hang of it and am not sure I will. It may simply be that the kind of work I do, public relations and writing, is extremely common across the globe so there is inherently a lot of competition. I am still going to follow his advice and see if my web traffic and conversion rates do indeed improve. I haven’t completed the process yet. Woessner makes a convincing case for his recommenations and I am glad I bought his book.
Rating: 4 / 5
This book is INSPIRING! I read this after taking a break from the “world wide web” for a few years and decided it was time to catch up on SEO after a career change. Going into this book, I was very familiar with how websites work. What impressed me was, I didn’t have to be to understand it! Stephen stresses that he is not a web designer/developer, hes a marketing guy. This book does tell you how to implement the “coding” changes to your website and even if you don’t want to get into your updating your websites code, he explains how EASY it is to hire someone to do it for you.
I really enjoyed the structure of this book. Outlining the 15 steps in a clear manner. This book is a MUST HAVE for small business owners. I used the 15 steps for a new page I was working on while reading this book and boy did it save me a ton of time. It usually takes a month or two in order to obtain a Google Page Rank and I was ranked in 19 days.
I read through a few SEO books at my local book store and they put me to SLEEP!
I highly recommend this book.
Rating: 5 / 5
Stephen Woessner’s SEARCH ENGINE OPTIMIZATION tells how to increase Google rankings and enhance site traffic using just 15 easy steps, from adding anchor links to content to creating custom page titles. It’s an outstanding survey for any interested in search engine operations and how to improve business visibility online.
Rating: 5 / 5
For the small business owner who is looking for a clear and simple guide to implementing a range of SEO techniques or who simply wants to understand SEO concepts before engaging an SEO professional this book is ideal. The author clearly identifies SEO concepts, identifying some simple free SEO tools, and then moves through a step by step process for carrying out your own SEO. There is some coding involved (as you would expect) but the reader is not overwhelmed with jargon and the processes are clear enough for even the novice.
The book includes an extensive glossary and FAQ for reference, again very helpful for those with limited knowledge. However don’t expect this to be the only SEO book you buy though. It is not a complete guide to everything SEO, nor does it need to be (nor would I expect that one exists!). There’s plenty of SEO books out there but for the small business owner or anyone looking for some simple, practical and relatively easy techniques for carrying out their own SEO this is the book to get started with.
Rating: 5 / 5