GetKombucha.com Wow! First off can we give it up to Ron on the AMAZING production engineering/green screening/uploading/ of this episode. Talk about a season finale! – just watching him create the new intro animation screen made my mind explode, I think my windows movie maker was a little bit jealous… As always you can email me personally at: WhatTheFriday@aweber.com and begin receiving all those extra goodies I send out to peeps that sign up and want even more. Welcome to Season 2: Episode4 Below are this week’s notes and resources: // The 3 Steps to Easy Copy That Shines 1. The Sweater Vest Gift. Write with the intention that this is for the other person, and not for you. Really ask yourself the folling quesitons before you begin: // Will this product or service I am providing provide more value than the price? // Will this make someone lives better? // Better how and in what specific way? 2. Grab a Beer At The Bar. I use this analogy to express the consideration, that copy should be as if you are talking to a friend at a bar (or yoga studio). Some exercises to develop great conversational copy: // Record yourself having a conversation. // When you type talk out your words and thoughts. 3. Add Some Ribbons to Your Present. In my opinion you must make sure steps 1 and 2 are firmly established before moving on to step 3, otherwise it is just hype for the sake of hype. The idea here is to you certain words that snap peeps out of “auto pilot”. If you are not sure what …
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