- ISBN13: 9780470131473
- BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site’s inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating an… More >>
Professional Search Engine Optimization with ASP.NET: A Developer’s Guide to SEO
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Print This Post
Do not buy this book. It not only contains many invalid web references (gee, anyone can write a book that references URLs on a topic) but is severely dated in terms of the Helicon ISAPI_Rewrite section. You’re better off performing web research on the topic. Save your money!!!
Rating: 1 / 5
this book is great. it was easy to understand and read. it’s practical, teh techniques are described and explained in ways which can be adopted easily.
I am very glad I read it while in the design phase rather than after the site would have been implemented without any Search Engine Optimization.
Rating: 5 / 5
Every professional web developer at some point of time has to confront the ruthless reality – SEO. There are variety of reasons of why it is happening but the most common one is that customers don’t just need greatly functional websites; they need greatly findable (“spiderable” is industry term) websites along with great functionality.
So whoever hoped to stick to cozy world of coding are pushed out from zone of comfort. SEO can be interesting, even exciting sometimes, but never cozy. It is like Wild West of the olden days with sheriffs (Google, Bing etc), bandits (spammers, phishers etc) and constant gold rush to get your site at the very top of the very first search results page.
To navigate well and, most importantly, satisfy your customers with sensible SEO results a web developer have to peruse astronomical amount of information, chaotically scattered across endless cyberspace. This book is a good, if not perfect, starting point to begin SEO experience.
Although sample code is in C#, it is simple enough to be understood by VB.NET developers. There is a good coverage on URL Rewriters, topic is not widely known but relatively easy to manage for anybody who worked a little bit with Regular Expressions. Chapter on Black Hat SEO is also quite useful, especially for those who involved in development of blogs. Pretty much all major parameters for proper SEO can be found in the books but they could be structured better – I had to develop my own checklist. Importance of 301 Redirection is stressed out quite well.
Something can be highlighted better, namely issues related to shared hosting. It is a topic on its own and there are some problems with that that can not be solved easily.
By the way authors are quite helpful and willing to assist if something is not entirely transparent with the code supplied with the book. Code can be downloaded from WROX website; it is OK for most part, with occasional not too severe flaws.
SEO can be pretty scary at the very beginning. That should be seen in positive light though. It may sound ridiculous but SEOing does improve mental resilience in dealing with vast quantities of loosely related data. Having this book in your arsenal can make that trait even better.
Rating: 4 / 5
Offers a great overview of SEO strategies for the professional .NET programmer. Very happy with the purchase.
Rating: 4 / 5
[...]
Ok, so this is the second book I’ve got from Wrox for reviewing (and yes, I did enjoy it much more than the first). SEO is one of those things that most developers end up forgetting when building ASP.NET pages Unfortunately, that might cost you a lot. This books presents several principles and ideas that will help you improve your site’s indexing. The structure is clean and the content is good.
Now, the bad things: I didn’t really liked the C# code style presented throughout the book and I think that some of the ideas were “duplicated” in several chapters. The text gives lots of emphasis on Google (which one can understand, since it rules the search engine market). I’m not against it but I’d like to see more about the other search engines too. Overall, I’m going to give it a 7.5/10.
Rating: 4 / 5