Product Description
This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs.Internet marketing offers the possibility to track almost every action a visitor o… More >>
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Print This Post
Let me start by saying that I have been a software marketing professional for nearly 20 years and I read A LOT of marketing books to keep current with the ever-changing marketing landscape. This book is a disappointment and some of the content was out-of-date at the time of publishing.
It is, as others have said, a dictionary of terms. An introductory book on internet marketing should at least help people get started – maybe a case study of a marketing strategy for a small business to give people some actionable information and context for the various aspects of marketing online.
This book appears to be one that a consultant wrote as a promotional piece to attract new clients and to sell his other books. Even as a give-away, it doesn’t offer much. Combine poor writing skills, dated information that can be gleaned from Google for free, 1980′s clip art, poor page layout, and a total lack of actionable content and you have a good description of this book.
I hate to give bad reviews but I expect some detail, current content and a professional layout for $15 – I feel ripped off. The good news is that there is a lot of outstanding marketing content available at no cost. Try [...] or [...] for some current and usable content written by marketing professionals. Both have a no cost subscription and a paid offering. The free content will far surpass anything you could read in this book.
Rating: 1 / 5
Anyone new to Internet Marketing will appreciate the definition of terms and easy to understand examples. Whether doing it yourself or hiring a professional, you’ll want to know these basics to make the best decisions.
Rating: 5 / 5
It is basically a dictionary. It would be helpful for someone with no understanding of internet marketing, but really leaves you nowhere to go!
Rating: 3 / 5
The money spent on this
book might be filed under
charitable contribution.
A dictionary format was not what I was
looking for, a bit too sterile,
it might be great for others.
Rating: 2 / 5
Good intro. This book helped me to understand what my Internet marketing options are and how to start promoting.
Rating: 4 / 5