I am a consultant for a very reputable company founded by very reputable people. The products are very quality skincare, makeup, and health products. I cannot seem to find the right method to reach businesses, or entrepreneurs, such as skin salons or makeup artists. Anyone have any ideas to promote this business online. All ideas are welcome. Please help me brainstorm this.
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Call or visit five potential customers each day and ask them to register for your upcoming beauty news newsletter or entry into a contest for a $50 Amex gift card. That will give you up to 100 email addresses per month (1200 per year). Your mission needs to be getting sales not getting clicks on your website so make sure you have the right products at the right price at the right time. Offer samples. Let the products sell themselves. Ask if you can set up a folding table in their stores for 4 hours on one day to give samples and demonstrate your products to their customers. Create buzz. There’s alot of competition in the industry. Get to know the buyers personally through frequent contact without stalking. When you see an article of interest make a copy and mail it with a little post it note saying, “thought you’d appreciate this” and sign your name and phone # or attach a business card. You may want to write an article of your own and make it look published. Relate it back to your company. Write about a new product or some kind of press release. Have you taken on any new clients worth bragging about??? Follow up with buyers… a no today could be a yes in 3 months. Get some postcards printed (vistaprint) and mail out quarterly. Your marketing efforts are tax deductible. Take a buyer to lunch once in awhile and ask about their business, trends, fears, joys, etc. Partner with comparable businesses to share leads. Talk to dermatologists and fitness clubs to get your product name to the end users who in turn will ask for your products by name. Imagine when a couple people a day go to the drug store asking for XYZ brand cosmetics??? Get your name out there. Be the “go to” person for the industry. Don’t work hard… work smart.
try multiply site or friendster, community sites would be of great help, word of mouth is the best advertising a business could make. spamming could be great hassles, you’re not assured if all recipients actually read your email. and post ads, on search engines like google or yahoo, or even ads on popular sites.
You need to consult your rep/dist agreement to know what is allowed as far as marketing on the net goes. Many companies have strict guidelines. I commend you for seeking alternatives to build your business. Reaching your target market is a great way to build business. I personally use my web host to build business online. You could attract targeted people by building a site around the topic of beauty tips. You can see an example of what I am referring to at http://networkmarketing.sitesell.com/UnstoppableDreams.html
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Work with people you know and ask for an introduction to their network. Try linkedin and other social networks like Yahoo! Answers. Get your information and advice out their and if people like it they will go to your website and ask for your help. Good luck!