What are some good marketing tips/ideas for a company just starting out with a low budget? I have an e-commerce fashion site targeting women between the ages of 17-35. I’ve already submitted my site to major search engines and linked my site to many top 100 sites as well as advertised on them. Anything other ideas?
Clothing styles similar to bebe, Betsey Johnson and Express.
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Put your website on your vehicle as a bumper sticker. Make sure the site name is easy to remember…you’d be surprised how many hits that you get from curious people.
Have your friends and colleagues do the same.
Good Luck!
First of all, you are in a very competitive market. One way you can get targeted traffic is with google adwords (ppc) campaigns. If you don’t have much of a budget, you need to learn more about this before you start spending your money.
Then there is natrual search, or SEO. This takes a bit longer but is what you really need to work for. Plus it’s free. There are several good programs that can teach this.
Get on some forums dealing with your market and learn from other as well.
Hello Michelle,
It sounds like you have found your niche. Congratulations!
Now your biggest challenge is how to drive traffic to your new Site.
To answer your question, may I point you in the direction of:
http://drive-traffic-to-your-site.first411.com
You may also enjoy the free ebook:
http://make-your-site-sell.first411.com
There are 1500 pages of great insight….at my favourite price.
)
Good Fortune to You!
PS: #1 Secret: Never Quit!
Firstly, you need to understand what marketing is about. I do not own a degree in marketing or ever studied marketing but I do have a biz mentor who showed me the ropes in marketing and sales.
He define Marketing as “Making the product easy to sell”, and i personally list the following main points to consider and fulfil.
1) Packaging
2) Branding
3) Target Audience
4) Price
There are many aspects to each category i listed. By just depending on e-commerce will allow you to probably survive (get a sales here and there) but it will not gurantee you big success.
We can discuss each category in detail further if you wish to…contact me at maxchuash@hotmail.com
There is an interview with an up-and-coming knitwear fashion designer and you can learn from the strategies that she uses to market her fashion business.
She uses the power of both traditional marketing strategies and the Web to reach her market:
1. She has recently started to send out a Press Kit and Sales Books to editors and stores all over the United States.
2. On the Web, she contacted a variety of online boutiques, providing them with a select amount of pictures and description of her company. As a result of marketing campaign, her collection is presently available in her website and is featured in a number of boutiques and online stores
3. She focuses on getting samples of her designs in fashion and trade magazines
4. She has also started a monthly email newsletter to friends, family, editors and buyers from all over the country to let them know what is new with the company and give them a teaser of what will be coming in the season ahead.
You can also send out press releases on a regular basis. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
Here are a few ideas hope it helps
Set up a Fashion blog writing articles on fashion.
Read up and Start to use myspace.com as a marketing platform. Your age group is perfect for this site.
Start a newsletter
Coupon advertising.
Research marketing using “bookmark” sites.
by ad space on teen sites, or music sites or any site that women in your age group would visit.
Good luck Auggie
I have told this to so many people in your situation and not one of them have tried it, so I’m not sure why I waste my time . . .
Start a Podcast and it will blow Blogging away. Use a Blog on Blogger.com only to list your episodes and Google will list you in only a few days right near the TOP
If you don’t believe me, do a Google search for Bring Your Buddy and you will find me fast.
Hi Michelle,
I listed a bunch of product marketing resources at the link below. Let me know how it goes.
Regards,
Tats
Sex sells, use it to your advantage. Maybe sexy fliers passed out at night clubs in your town. Try to enlist as many friends as possible to wear your clothing. Pass out business cards with your web address to EVERYONE! I get some of my best clients from jury duty and baseball games!
take a look at marketingshirpa.com . i think it will really help you with tips!