In order to interact with our partners in an organized fashion, we must acquire or develop our own technological platform. It’s not as scary it sounds and it shouldn’t be also expensive either. A technological platform is a system that allows our partner (the affiliate) to carry outside certain operations. It also serves as a crucial data pipeline between the partner and the Commercial entity. It is both a portal for data, and a functional backbone whose employ I will describe shortly. More information: more info
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